Football fans travelling to watch their team play Southampton this season will have their match day tickets subsidised by the club’s shirt sponsor Virgin Media. The agreement will cap prices at £20 for away fans, with the media company meeting the additional costs. If there were, say, 3,000 away fans, the additional cost would be £30,000, which is a cheap way of boosting Virgin’s image.
Football fans travelling to watch their team play Southampton this season will have their match day tickets subsidised by the club’s shirt sponsor Virgin Media. The agreement will cap prices at £20 for away fans, with the media company meeting the additional costs. If there were, say, 3,000 away fans, the additional cost would be £30,000, which is a cheap way of boosting Virgin’s image.
‘The Twenty’s Plenty’ campaign led by the Football Supporters’ Federation sought to bring in a £20 cap on prices for visiting fans. The Premier League voted in March to limit away ticket prices to £30, although home fans could be paying a lot more.