Chelsea has agreed a lucrative long-term sponsorship deal with adidas which means that the sportswear brand continues in its role as kit supplier. At over £20m the deal brings them closer to the £23m that Manchester United secured last year from Nike and moves them way ahead of Arsenal. However, they are still some way behind the £26.6m earned by Barcelona.
Chelsea has agreed a lucrative long-term sponsorship deal with adidas which means that the sportswear brand continues in its role as kit supplier. At over £20m the deal brings them closer to the £23m that Manchester United secured last year from Nike and moves them way ahead of Arsenal. However, they are still some way behind the £26.6m earned by Barcelona.
The previous agreement was worth £12m a year to Chelsea. The new deal will run until the end of the 2017-8 season and Chelsea will receive £150m-£175m in total depending on the team’s performance.
With the introduction of Uefa’s financial fair play regulations, it is increasingly important that clubs maximise revenues from sources such as deals with kit makers. United and Nike have a 13-year contract which started in 2002 and is worth £302.9m. It made Nike official sponsor and gave it worldwide rights to all United merchandise and retail operations.