Bookmakers William Hill have reported a more than 20 per cent rise in third quarter revenues and all because drawn football matches are back in fashion. This time last year there was such an absence of drawn matches in the Barclays Premier League that boomakers were facing double digit declines in net revenues. The problem was made worse by winning streaks among the most heavily backed Premier League clubs.
Bookmakers William Hill have reported a more than 20 per cent rise in third quarter revenues and all because drawn football matches are back in fashion. This time last year there was such an absence of drawn matches in the Barclays Premier League that boomakers were facing double digit declines in net revenues. The problem was made worse by winning streaks among the most heavily backed Premier League clubs.
The start of this season has seen a return to the statistical norm. Manchester United have twice failed to turn two goal leads into victories. There have been more unpredictable results such as Arsenal’s home defeat to West Bromwich Albion. All this means that there is unlikely to be a repeat of August 2009 when William Hill unusually lost £5m.