A true benefactor

Benefactors have a variety of motives for investing in clubs, often personal prestige.   Sir Jack Hayward, who died earlier this week, was a true benefactor for Wolverhampton Wanderers.   His motivation was love of the club.  He grew up a few streets away from Molineux and used to squeeze under the turnstiles to get into matches free as a child.

Big variations in non-league budgets

It is a big temptation for benefactors of clubs in the Premiership and Football League to try and buy success.   In particular, many Championship clubs seek to chase glory through their cheque book, even more so now that financial fair play rules have been diluted.   It can all end with an empty wallet and a sour taste in the mouth.

The Southampton model

Southampton have a realistic chance of qualifying for the Champions League, a privilege that was supposed to be reserved for a small élite of top clubs.   They do not have a rich benefactor.   So how have they done it?

A lot of it is down to the right structure so that the departure of key personnel can be coped with.   The emphasis is on long-term planning and a refusal to be knocked off course.

‘We want to buy a club’

Today’s edition of The Non-League Paper carries the following advert: ‘Small cartel of local businessmen are looking to acquire or take the majority interest in a non league football club.  Ideally in or around the M25 but all responses considered.  Our aim is to build a club both on and off the field and try to achieve League Two status.’

Blue skies over Cardiff

Cardiff City fans have won their battle to revert to their traditional blue colours, owner Vincent Tan having finally seen sense.   He re-branded the club in red kit because he thought that it would increase the club’s appeal in global markets.

Making Cardiff City a global brand was always going to be a big ask.  Playing them in a red kit was never going to make that much difference.   It was a bad marketing ploy which damaged the relationship with fans.  The Bluebirds were rewarded for the change with their second highest attendance of the season yesterday.