ESPN, the Disney-owned sports television channel, has acquired the rights to deliver Premier League football highlights on UK mobile phones until 2013. They replace BSkyB which has held the rights since 2007-08. Since it acquired the Setanta live football rights last summer, ESPN has emerged as a competitor to BSkyB. It is believed to be determined to expand its market share. It is not known how much ESPN paid for the rights or how many rival bidders there were. However, it is believed that the amount paid was somwhere ‘in the
ESPN, the Disney-owned sports television channel, has acquired the rights to deliver Premier League football highlights on UK mobile phones until 2013. They replace BSkyB which has held the rights since 2007-08. Since it acquired the Setanta live football rights last summer, ESPN has emerged as a competitor to BSkyB. It is believed to be determined to expand its market share. It is not known how much ESPN paid for the rights or how many rival bidders there were. However, it is believed that the amount paid was somwhere ‘in the single digit millions’.