An assessment of the financial situation at Liverpool rightly points out that the big challenge is not so much the club’s debts as the imperative need to fund a new stadium in Stanley Park. In attracting investors, the strength of Liverpool’s brand in terms of name recognition and prestige is a key differentiator from clubs like Newcastle United.
An assessment of the financial situation at Liverpool rightly points out that the big challenge is not so much the club’s debts as the imperative need to fund a new stadium in Stanley Park. In attracting investors, the strength of Liverpool’s brand in terms of name recognition and prestige is a key differentiator from clubs like Newcastle United.
This is undoubtedly the case, but it is also likely to influence the price required to buy the club and, more important, the investment required after purchase. A club like Cardiff City would come cheaper and with the new stadium already there. The challenge of growing a club like Cardiff could also be more stimulating to an investor who was interested in the satisfaction of achievement as well as making money. That’s not to say that eventually an investor will not be found for Liverpool. but the whole saga has gone on longer than many anticipated, not helped, of course, by the global financial crisis.