Connecting with younger supporters is a challenge for football clubs. They tend to watch games in bite sized chunks rather than as a whole on their devices. They are likely to follow multiple clubs. Research on 24,000 fans worldwide found that they followed an average of 4.6 clubs. They also increasingly follow individual players as well as teams.
Connecting with younger supporters is a challenge for football clubs. They tend to watch games in bite sized chunks rather than as a whole on their devices. They are likely to follow multiple clubs. Research on 24,000 fans worldwide found that they followed an average of 4.6 clubs. They also increasingly follow individual players as well as teams.
A new website called Dugout is trying to capitalise on the popularity of football on social media. Manchester City, Arsenal, Bayern Munich and Paris Saint-Germain are among its supporters. Chelsea, Liverpool and Juventus are thought to be among the investors. 27 top clubs across Europe have agreed to provide content, including Bayern Munich and Real Madrid.
The idea is to give fans behind-the-scenes access to clubs and players. It aims to make money from advertising and will share revenue and data on fans with clubs,