Britain is increasingly using football as part of its ‘soft power’ arsenal to boost post-Brexit trade. ‘Soft power’ relies on an ability to appeal and attract. Britain has a high score in global indices of soft power
Britain is increasingly using football as part of its ‘soft power’ arsenal to boost post-Brexit trade. ‘Soft power’ relies on an ability to appeal and attract. Britain has a high score in global indices of soft power
Global television coverage of the Premier League gives Britain an ability to raise its profile and exert influence. At the present time this is particularly important in relation to China.