Article Taxonomy: Shirt Sponsorship

The changing nature of sponsorship

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Writing his diary column in The Times on Saturday, Daniel Finkelstein seemed rather baffled by the arrival of shirt sleeve sponsorship at Chelsea, although we have discussed it here.  It is simply the latest way of extracting money from commercial sponsors.  

Whether they get value is for them to decide, although it is all tax deductible.  I doubt whether I get any value from my advert for this site in the Leamington programme, but it is another way of supporting a cash strapped club.

Clubs in shirt sleeves arms race

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Football clubs are in an arms race to get sponsorship logos on players shirt sleeves after the Football League sanctioned opening up the sleeve at the end of last year.  The logo has to be placed on the left sleeve.

FA pulls out of Ladbrokes deal

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The Football Association has pulled out of a sponsorship deal with Ladbrokes Coral worth up to £4m a year, after concern about the gambling industry’s influence over the national game.  It is understood that the FA has paid Ladbrokes for the value of one year of the contract and no further penalty for ending it early.

Ladbrokes has similar deals with the Scottish FA and the Football Association of Ireland.

Big shirt sponsorship deal for Barca

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FC Barcelona have signed a short sponsorship deal worth at least €220m with Japanese retailer Rakuten. The four season deal is worth €55m a year, a similar amount to the £47m a year that Manchester United earns in its contract with Chevrolet.

Barcelona has also signed deals to capture the Turkish electronics giant Beko on its shirtsleeves and US semiconductor company Intel unusually on the inside of its shirts.   It’s a long way from just having Unicef on its shirts.

Shirt sponsors deny cannabis link

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Torquay United’s new shirt sponsors have emphatically denied that their company name has any link with cannabis.   420 Skatestore is a skatestore clothing company.   In the United States 420 is a slang term associated with cannabis.  Gulls supporters have jokingly speculated on social media whether the team will appear with a cannabis leaf on their shirts.