FC Barcelona have signed a short sponsorship deal worth at least €220m with Japanese retailer Rakuten. The four season deal is worth €55m a year, a similar amount to the £47m a year that Manchester United earns in its contract with Chevrolet.
Barcelona has also signed deals to capture the Turkish electronics giant Beko on its shirtsleeves and US semiconductor company Intel unusually on the inside of its shirts. It’s a long way from just having Unicef on its shirts.
FC Barcelona have signed a short sponsorship deal worth at least €220m with Japanese retailer Rakuten. The four season deal is worth €55m a year, a similar amount to the £47m a year that Manchester United earns in its contract with Chevrolet.
Barcelona has also signed deals to capture the Turkish electronics giant Beko on its shirtsleeves and US semiconductor company Intel unusually on the inside of its shirts. It’s a long way from just having Unicef on its shirts.
Rakuten wants to gain global recognition for a brand that is a household name at home. It is known as Japan’s Amazon, operating the country’s largest online marketplace. It also offers property and electricity services.