Why has no one bought Everton? It’s a good question to ask as the club has effectively been on the market for years. This thorough report tries to give an answer. Part of the answer is about the city of Liverpool – it’s not a wealthy city. True, but it’s also a fanatical football city, albeit with two teams.
Why has no one bought Everton? It’s a good question to ask as the club has effectively been on the market for years. This thorough report tries to give an answer. Part of the answer is about the city of Liverpool – it’s not a wealthy city. True, but it’s also a fanatical football city, albeit with two teams.
Some of our comments about the brand upset Everton fans so we have deleted them. Nevertheless, it’s interesting that in these discussions no one ever talks much about the name of a club although with most commercial products that would be regarded as a key choice.