Walsall benefit financially from Wembley outing

Despite the disappointment of losing at Wembley, Walsall stand to make a substantial financial gain from their participation in the final of the Johnstone’s Paint Trophy.

Often derided as the paint drying trophy, they will make £500,000 from their share of the receipts, plus £69,000 in prize money.   Then one can add on revenue from earlier rounds, merchandise sales and television money.

Despite the disappointment of losing at Wembley, Walsall stand to make a substantial financial gain from their participation in the final of the Johnstone’s Paint Trophy.

Often derided as the paint drying trophy, they will make £500,000 from their share of the receipts, plus £69,000 in prize money.   Then one can add on revenue from earlier rounds, merchandise sales and television money.

Last year the club, whose stadium can be seen from the M6, made a profit of just £19,000, but that’s an achievement when one considers the lack of revenue in the lower leagues.