Manchester United are the fastest growing club across a variety of social media platforms according to SportSocial, a new platform for measuring social media activity in sport. The Red Devils have achieved a larger MoM growth between November and December on all the platforms they are active on than any of their competitors.
Manchester United are the fastest growing club across a variety of social media platforms according to SportSocial, a new platform for measuring social media activity in sport. The Red Devils have achieved a larger MoM growth between November and December on all the platforms they are active on than any of their competitors.
Sport Social takes twice-daily feeds from the 5 most popular social platforms Twitter, Facebook, Instagram, YouTube and Google+, for all brands within a competition. It then ranks them based on followers, and provides the ability for account growth to be analysed at daily, weekly, fortnightly and monthly intervals.
Aaron Syed Jaffery, Managing Director of NineteenEightyFour, said, ‘There is a wealth of opinion on how best to measure social media activity. SportSocial measures the one element that is common to all platforms – follower figures. Based on this, we can see that Manchester United’s new social strategy this season is paying dividends in growing their social reach, despite some less than optimum on-the-field performances.’ I would have thought that below par performances might stimulate more discussion on social media.
Nevertheless, there seems to be a broad correlation between size/success of club and positioning in this table. The next places are occupied by Arsenal, Chelsea, Liverpool, Manchester City and Tottenham Hotspur.