Manchester United will become the first football club to launch a dedicated 24 hour television channel in China next week, as it seeks to keep up with growing Chinese interest in the game. Sina Sports, an online sports platform, will begin broadcasting the club’s MUTV on its website, mobile site and app next Sunday.
Recent turbulence on the Chinese stock exchange and a fall in the country’s interest has not dampened interest in the potential of the Chinese market for football.
Manchester United will become the first football club to launch a dedicated 24 hour television channel in China next week, as it seeks to keep up with growing Chinese interest in the game. Sina Sports, an online sports platform, will begin broadcasting the club’s MUTV on its website, mobile site and app next Sunday.
Recent turbulence on the Chinese stock exchange and a fall in the country’s interest has not dampened interest in the potential of the Chinese market for football.