Manchester United have struck the first deal between a football club and a film company. Major films from 20th Century Fox will be advertised in Premier League matches and in post-match interview backdrops.
Premier League games are broadcast to 730 million homes each week with Manchester United accounting for more than half of the league’s global TV audience. During the 2013-14 season the club’s biggest match was watched by 82 million people, and it has estimated that its global audience for the season was 3 billion.
Manchester United have struck the first deal between a football club and a film company. Major films from 20th Century Fox will be advertised in Premier League matches and in post-match interview backdrops.
Premier League games are broadcast to 730 million homes each week with Manchester United accounting for more than half of the league’s global TV audience. During the 2013-14 season the club’s biggest match was watched by 82 million people, and it has estimated that its global audience for the season was 3 billion.