Manchester United have signed a five-year sponsorship deal with communications group Telkom Malaysia making it the ‘integrated communications partner’ of the club in Malaysia. United has a big fan base in Malaysia, reflecting its general success in the Asian market.
Manchester United have signed a five-year sponsorship deal with communications group Telkom Malaysia making it the ‘integrated communications partner’ of the club in Malaysia. United has a big fan base in Malaysia, reflecting its general success in the Asian market.
United chief executive David Gill seized the opportunity provided by the announcement of the deal to mount another defence of the Glazers. He admitted that the number of green-and-gold scarves on display at Wednesday’s match had not gone unnoticed. However, he insisted that the Glazer regime had brought many benefits to the club, citing the Malaysian deal as an example. This seems to be streching a point, as presumably any other owners could negotiate such deals on the back of the club’s strength as a brand.
Related: Manchester United aiming to exploit huge sponsorship opportunities in India – United’s London-based commercial operation, which has secured 15 lucrative sponsorship agreements worth in excess of £130 million since its inception in 2008, has conducted a detailed study into the opportunities open to the club in India.