Here is an interesting in depth look at what lies behind the negotiations between Manchester United and Nike for the renewal of their contract. The writer asks whether Manchester United could cut Nike out altogether. Having looked at Nike’s strategy, the implication is that they both need each other. They are locked in a symbiotic relationship which is to their mutual benefit, but arguably with downsides for the game as a whole.
Here is an interesting in depth look at what lies behind the negotiations between Manchester United and Nike for the renewal of their contract. The writer asks whether Manchester United could cut Nike out altogether. Having looked at Nike’s strategy, the implication is that they both need each other. They are locked in a symbiotic relationship which is to their mutual benefit, but arguably with downsides for the game as a whole.
The article concludes with a provocative thought: do these developments hasten the day when the top clubs will break away and form their own league free of the constraints of Uefa’s financial fair play rules? My view is that domestic competitions, albeit perhaps slimmed down, will remain important to clubs. For Manchester United, gate money remains important.