There is one club that rivals Manchester United as a global brand and that is Real Madrid. Even in England, football fans take sides in the rivalry between Real and Barcelona. This Spanish blog (in English) has some interesting reflections on the financial situation at Real (and other matters). The core message is that success breeds success and that applies to many sectors of business apart from football. A brand can go through a rough patch (think Marks and Spencer
There is one club that rivals Manchester United as a global brand and that is Real Madrid. Even in England, football fans take sides in the rivalry between Real and Barcelona. This Spanish blog (in English) has some interesting reflections on the financial situation at Real (and other matters). The core message is that success breeds success and that applies to many sectors of business apart from football. A brand can go through a rough patch (think Marks and Spencers) but its underlying strength can see it through.