Is there a business case to be made for better fan engagement in top flight football? It’s often said that any club owner is only really a temporary custodian. Owners, directors, managers and players are transient, only the fans are there throughout the good times and the bad.
But is there a case to be made that improving a club’s engagement with the fans will have a positive impact on the bottom line for the hard headed businessmen who own football clubs?
Is there a business case to be made for better fan engagement in top flight football? It’s often said that any club owner is only really a temporary custodian. Owners, directors, managers and players are transient, only the fans are there throughout the good times and the bad.
But is there a case to be made that improving a club’s engagement with the fans will have a positive impact on the bottom line for the hard headed businessmen who own football clubs?
Newcastle United Supporters Trust are working with Newcastle University Business School to support a group of Year 3 B.A.(Hons) Degree students who are looking at this question as part of their final year project. Niall Willis, Sam Turner, Dominic Robson, Henry Kilmister and Owen Lui are all in their third year of a B.A in Business Management and are keen to apply some academic analysis to the question.
They plan to meet with representatives of NUST, business people and brand value experts, football governing bodies and local and national politicians as well as studying information available from premier league clubs, club sponsors and financial analysts and other academics.