New Sunderland chief executive Ellis Short has been given the task of boosting the club’s finances. Their last set of accounts showed that pre-tax losses has gone up by £8m to £25.4m. Turnover fell from £104.1m to £101.1m.
Staying in the Premier League was vital as they will benefit from the new television contracts. Boosting sponsorship and merchandising revenues may not be easy.
New Sunderland chief executive Ellis Short has been given the task of boosting the club’s finances. Their last set of accounts showed that pre-tax losses has gone up by £8m to £25.4m. Turnover fell from £104.1m to £101.1m.
Staying in the Premier League was vital as they will benefit from the new television contracts. Boosting sponsorship and merchandising revenues may not be easy.