Sunderland benefit from television deal

The latest accounts from Sunderland AFC for the 2013-14 financial year show the benefits a smaller club derives from the Premier League television deal.   Broadcasting revenue, up from £44.9m to £71.8m was over five times gate revenue at £13.7m up from £12m.

The latest accounts from Sunderland AFC for the 2013-14 financial year show the benefits a smaller club derives from the Premier League television deal.   Broadcasting revenue, up from £44.9m to £71.8m was over five times gate revenue at £13.7m up from £12m.

That income would, of course, be in jeopardy should Sunderland being relegated, despite generous parachute payments.   However, the players are on contracts that would halve their pay should the club be relegated.

The club made an operating loss of £19.8m, down from £23.1m the previous year.  Much of the additional broadcasting revenue seems to have been spent on player wages.   The wage bill was up £12m to £68m. With turnover at £101m, this means that the wage bill is over two-thirds of turnover, well above the 50 per cent level recommended by accountants Deloitte Sports Business.

A lot is at stake financially in Sunderland’s battle against relegation.