In a rather unusual intervention the chief executive officer of major Manchester United sponsors adidas has said that he wants to see the team playing more attractive football. The kit sponsor signed a record £750m ten year deal with the club last year.
In a rather unusual intervention the chief executive officer of major Manchester United sponsors adidas has said that he wants to see the team playing more attractive football. The kit sponsor signed a record £750m ten year deal with the club last year.
Herbert Hainer, the chief executive, told Suddeutsche Zeitung, ‘Business with Man United is going very well, we sell more jerseys than expected, the foreign share is 60 per cent. We are satisfied, even if the actual way of playing of Man United is not what we want to see.’
Many United fans might agree, but I’m not sure that this kind of intervention by a sponsor is a healthy development.