British Sky Broadcasting has teamed up with Twitter to share video highlights of Uefa Champions League football in real time. Sky’s plan to share some of its most valuable sports clips free with social media users is a coup for Twitter.
Starting today with three Champions League games including Barcelona against Milan, the Sky Sports Twitter account will share highlights including instant replays of the best goals and post-match interviews. The aim of the project is to promote Sky’s sports channels and its internet service Now TV.
British Sky Broadcasting has teamed up with Twitter to share video highlights of Uefa Champions League football in real time. Sky’s plan to share some of its most valuable sports clips free with social media users is a coup for Twitter.
Starting today with three Champions League games including Barcelona against Milan, the Sky Sports Twitter account will share highlights including instant replays of the best goals and post-match interviews. The aim of the project is to promote Sky’s sports channels and its internet service Now TV.
Sky is paying Twitter an undisclosed sum to promote its tweets. The move could be seen as one response to the increased competition Sky has faced from BT.
Sky’s decision to share match highlights follows a trial on transfer deadline day in September. The trial involved 6,000 clips and generated 570,000 views in 12 hours.