Sky customers will have to meet part of the cost of the new Premier League television rights deal. Some reports suggest that subscriptions could go up by as much as £4 a month.
Sky has pledged to reduce its spending by a further £600m over three years, or 17 per cent of its addressable costs, to fund its bid. Most savings will come from encouraging customers to make inquiries online, rather than phoning its customer call centres.
Sky customers will have to meet part of the cost of the new Premier League television rights deal. Some reports suggest that subscriptions could go up by as much as £4 a month.
Sky has pledged to reduce its spending by a further £600m over three years, or 17 per cent of its addressable costs, to fund its bid. Most savings will come from encouraging customers to make inquiries online, rather than phoning its customer call centres.
The price of a Sky Sports package has risen 30 per cent above inflation since 2001. In September, Sky increased prices by 10 per cent, but the number of customers who cancelled their subscriptions fell in the subsequent months.
However, there is an alternative. BT offers less sport but at a much lower cost. Its right costs will rise 30 per cent under the new deal, but remain a much smaller part of its overall spending.