Should Celtic have splashed out?

Would Celtic have avoided an early exit from the Champions League, and a failure to get a consolation place in the Europa League, if they had spent more on transfers?   Possibly, but an alternative view is that they have followed a prudent policy of living within their means.

A more fundamental question is how far a team can develop commercially and on the pitch within Scottish football.  But that is a question that has been asked for a long time and has never found an answer.

Would Celtic have avoided an early exit from the Champions League, and a failure to get a consolation place in the Europa League, if they had spent more on transfers?   Possibly, but an alternative view is that they have followed a prudent policy of living within their means.

A more fundamental question is how far a team can develop commercially and on the pitch within Scottish football.  But that is a question that has been asked for a long time and has never found an answer.