Thanks to new deals at Chelsea and Liverpool, Premier League shirt sponsorship deals have broken through the £200m barrier for the first time. The total value of all deals is now £218.65m. This is over twice the value of all deals in the German Bundesliga.
Thanks to new deals at Chelsea and Liverpool, Premier League shirt sponsorship deals have broken through the £200m barrier for the first time. The total value of all deals is now £218.65m. This is over twice the value of all deals in the German Bundesliga.
There are 15 overseas sponsors from 12 different countries. Only five clubs are sponsored by British-based firms. The total value of all shirt sponsorship deals in the Premier League has more than doubled over the last five years.