Shirt sponsorship deals in the Premier League have increased to a record £191m in 2014-15. For example, Hull City recently concluded a deal with 12BETuk which is worth a seven figure sum and is the largest in the club’s history.
However, only six clubs have deals worth more than £10m and the other fourteen clubs have raised a combined sum that is less than that of Manchester United. Placed in the context of overall Premier Legaue revenues, the global sum is a relatively small one, although still a valuable source of revenue.
Shirt sponsorship deals in the Premier League have increased to a record £191m in 2014-15. For example, Hull City recently concluded a deal with 12BETuk which is worth a seven figure sum and is the largest in the club’s history.
However, only six clubs have deals worth more than £10m and the other fourteen clubs have raised a combined sum that is less than that of Manchester United. Placed in the context of overall Premier Legaue revenues, the global sum is a relatively small one, although still a valuable source of revenue.