The Premier League is to stop having a named sponsor when its present agreement with Barclays expires in 2016. Barclays have been sponsors since 2004.
It reflects a desire to have a ‘clean brand’ like major American sports leagues. The new television deal means that the league can afford to drop having a sponsor.
The Premier League is to stop having a named sponsor when its present agreement with Barclays expires in 2016. Barclays have been sponsors since 2004.
It reflects a desire to have a ‘clean brand’ like major American sports leagues. The new television deal means that the league can afford to drop having a sponsor.
Drinks brand Diageo were interested, but were offering £45m a year when the league wanted £60m.