A poor end to the season is likely to hit Aberdeen in the pocket. Recent results mean that the club is destined end up in the bottom half of the SPL after the end of season split of the league into two halves. Being in a relegation dogfight can generate some interest but ending up seventh or eighth can just qualify as boring and generates little interest – and reduced crowds. In particular it means losing out on one Old Firm match which yields good gate money and all the associated revenue.
A poor end to the season is likely to hit Aberdeen in the pocket. Recent results mean that the club is destined end up in the bottom half of the SPL after the end of season split of the league into two halves. Being in a relegation dogfight can generate some interest but ending up seventh or eighth can just qualify as boring and generates little interest – and reduced crowds. In particular it means losing out on one Old Firm match which yields good gate money and all the associated revenue.
Last season Aberdeen finished sixth and earned £8.5m, but still managed to lose £1.7m. This season at least the club should be able to keep the wage bill under control as it has been linked much more to on the pitch performance. With net debt of £11m in June 2009, a SPL club like Aberdeen is unlikely to attract major investors.