Npower is to be the new sponsor of the Football League when Coca-Cola’s contract finishes at the end of the season. The deal is worth £21m over three years. Apparently the Football League turned down a better offer from a gambling company as they thought it would not be appropriate. Gambling is, however, a legal activity and engaged in by many football fans. But perhaps the energy company’s name fits, suggesting power but of an uncertain quantity which perhaps is typical of players at that level.
Npower is to be the new sponsor of the Football League when Coca-Cola’s contract finishes at the end of the season. The deal is worth £21m over three years. Apparently the Football League turned down a better offer from a gambling company as they thought it would not be appropriate. Gambling is, however, a legal activity and engaged in by many football fans. But perhaps the energy company’s name fits, suggesting power but of an uncertain quantity which perhaps is typical of players at that level.