Tottenham Hotspur are taking a novel approach to shirt sponsorship for the coming season. They have landed a £20m deal with software infrastructure company Autonomy for their league matches. They are seeking a separate sponsor for cup matches and are already in discussion with a number of brands. Spurs are, of course, in the Champions League and have a good chance of progressing again in cup competitions, so it could be a good bet for a sponsor. It migh
Tottenham Hotspur are taking a novel approach to shirt sponsorship for the coming season. They have landed a £20m deal with software infrastructure company Autonomy for their league matches. They are seeking a separate sponsor for cup matches and are already in discussion with a number of brands. Spurs are, of course, in the Champions League and have a good chance of progressing again in cup competitions, so it could be a good bet for a sponsor. It might not work as an approach for clubs that are not top ranked.