Alan Shearer will be able to go on admiring big centre forwards until mid-2019 after Match of the Day won the Premier League highlights package. The BBC made a bid of £204m over three years, 13.5 per cent more than its current deal.
The BBC”s main competitor, ITV, did not bid. There had been speculation that ITV would use its financial strength to match the BBC. Its cash flow has been strong in recent months while the BBC has been making programming cuts.
Alan Shearer will be able to go on admiring big centre forwards until mid-2019 after Match of the Day won the Premier League highlights package. The BBC made a bid of £204m over three years, 13.5 per cent more than its current deal.
The BBC”s main competitor, ITV, did not bid. There had been speculation that ITV would use its financial strength to match the BBC. Its cash flow has been strong in recent months while the BBC has been making programming cuts.
The programme regularly attracts 4 million viewers, the UK’s highest audience for a programme starting after 10 p.m. It started broadcasting 50 years ago, although there have been criticisms that its format has become staid and its pundits lacklustre.