As expected, the troubled US insurance group AIG which has been bailed out by the US Government will not be renewing its shirt sponsorship deal with Manchester United that expires in May 2010. AIG agreed to pay £14 million a year for four years for the shirt sponsorship deal and also has a longer £5m a year deal to run MU Finance. AIG signed a six-and-a-half year deal at the beginning of 2008 to offer insurance, credit cards and mortgages using the MU Finance brand. It is not clear whether the MU Finance deal will continue.
As expected, the troubled US insurance group AIG which has been bailed out by the US Government will not be renewing its shirt sponsorship deal with Manchester United that expires in May 2010. AIG agreed to pay £14 million a year for four years for the shirt sponsorship deal and also has a longer £5m a year deal to run MU Finance. AIG signed a six-and-a-half year deal at the beginning of 2008 to offer insurance, credit cards and mortgages using the MU Finance brand. It is not clear whether the MU Finance deal will continue. Manchester United has already started talking to a small group of potential sponsors. One of them is Indian group Sahara, but it is also making use of its contacts in Malaysia and South Korea. It is confident that it can surpass the £19m a year it receives from the AIG deal.