London Stadium naming rights deal in doubt

The proposed naming rights deal between Vodafone and the London Stadium has yet to be signed, leading to fears that HMRC’s raid on the stadium last month has led the telecoms giant to reconsider.  A draft contract of a £20m six year deal has been with the Vodafone board since the start of the month, but has not been signed off.

The proposed naming rights deal between Vodafone and the London Stadium has yet to be signed, leading to fears that HMRC’s raid on the stadium last month has led the telecoms giant to reconsider.  A draft contract of a £20m six year deal has been with the Vodafone board since the start of the month, but has not been signed off.

HMRC’s raid was unrelated to the stadium, but in light of its investigation into suspected tax fraud in transfers involving West Ham, senior figures at Voadfone have questioned whether it is the right time tp conclude a significant sponsorship deal involving a close association with the London club.

Selling the naming rights has proved difficult since talks with Mahindra, the Indian conglomerate, collapsed last year.