Liverpool are looking to the expanding Far East market in the hope of attracting a £90m naming rights deal for the new stand at Anfield which is due to open next season. The club is looking for a ten year deal worth £7m to £9m a season and is understood to have met with three potential buyers.
Liverpool are interested in a strategic partnership, particularly in the retail sector in the Far East, that would allow them to build their brand in that region of the world.
Liverpool are looking to the expanding Far East market in the hope of attracting a £90m naming rights deal for the new stand at Anfield which is due to open next season. The club is looking for a ten year deal worth £7m to £9m a season and is understood to have met with three potential buyers.
Liverpool are interested in a strategic partnership, particularly in the retail sector in the Far East, that would allow them to build their brand in that region of the world.
Another avenue being explored is a training kit sponsorship as Liverpool’s deal with Gardua, the Indonesian airline, is due to expire at the end of the season. The current deal is worth £5.5m a year.