Like many La Liga clubs, Real Mallorca has faced serious financial problems. But now it has been suggested that tapping into the tourist market on the holiday island may be the way forward for the club.
Utz Classen, a former president of Bundesliga Hanover 96 who has served on the boards of a number of German firms has bought a 10 per cent stake in the club. He believes that there are real branding and marketing opportunities in the tourist trade.
Like many La Liga clubs, Real Mallorca has faced serious financial problems. But now it has been suggested that tapping into the tourist market on the holiday island may be the way forward for the club.
Utz Classen, a former president of Bundesliga Hanover 96 who has served on the boards of a number of German firms has bought a 10 per cent stake in the club. He believes that there are real branding and marketing opportunities in the tourist trade.
It’s an original idea, although the idea of English and German fans mingling with each other and cheering on a Spanish team does initially strike me as a bit unusual. However, Classen seems to have the virtual economy in mind. The first step in that case would be to make the website content available in English and German. Unfortunately, most tourists do not understand much Spanish.