Hearts are reliant on fan donations of £1.4m a year to keep going. Given that 8,000 fans are making donations, this works out at an average of £1,750. This implies that some of the donations must be substantial, given that some fans can presumably only afford relatively small amounts.
Hearts are reliant on fan donations of £1.4m a year to keep going. Given that 8,000 fans are making donations, this works out at an average of £1,750. This implies that some of the donations must be substantial, given that some fans can presumably only afford relatively small amounts.
The club needs to be financially sustainable without donations in the longer run, although promotion to the Scottish Premiership would help. It is also searching for the right governance structure for when the fans take control of the club.