Christian Seifert, chief executive of the Bundesliga, says Germany can learn from the Premier League’s success in selling commercial and media rights overseas. The idea of developing club brands gloobally is more developed in England, he believes.
In Germany most club sponsors are German companies. Mr Seifert told the Financial Times, ‘I’m sure we’ll see more international-oriented sponsors in the next few years.’ German clubs must become more financially savvy if they were to sustain their success.
Christian Seifert, chief executive of the Bundesliga, says Germany can learn from the Premier League’s success in selling commercial and media rights overseas. The idea of developing club brands gloobally is more developed in England, he believes.
In Germany most club sponsors are German companies. Mr Seifert told the Financial Times, ‘I’m sure we’ll see more international-oriented sponsors in the next few years.’ German clubs must become more financially savvy if they were to sustain their success.
One area where the Premier League could learn from Germany is the proportion of income spent on player wages which is about 35-40 per cent, compared with two-thirds in England. However, there is a derermination on the part of Premier League clubs to ensure that the latest boost in broadcast income does not all disappear in player wages.