With guaranteed television money in the Premier League soon to reach more than £100m a year for each club, gate money is not the advantage it once was. For some clubs such as Stoke City and Swansea City, gate receipts represent less than 10 per cent of revenue. That proportion will diminish once the new broadcasting deal starts in 2016-17.
With guaranteed television money in the Premier League soon to reach more than £100m a year for each club, gate money is not the advantage it once was. For some clubs such as Stoke City and Swansea City, gate receipts represent less than 10 per cent of revenue. That proportion will diminish once the new broadcasting deal starts in 2016-17.
However, clubs do not want to ignore any extra source of income, particularly if it comes in the form of an expensive corporate hospitality package. Manchester City have expanded the Etihad and Liverpool are re-developing Anfield. Chelsea want to rebuild Stamford Bridge and the Olympic Stadium represents an opportunity for West Ham to build a stronger fanbase. Everton would like a new stadium.
Newcastle’s ability to attract an average crowd of 50,000 can still amount to £20m more than Stoke or Swansea receive over a season. However, it’s a long way since the 1960s at Anfield when Liverpool would put an extra £1 in the pay packet for every thousand fans that turned up.