Almost all the major deals for Premier League television deals are now done and the total looks like being around £3.2bn over three years. This represents a 50 per cent increase on the corresponding figure for 2013-16. When the Premier League started in 1992-3 the rights were worth £8m a year.
Almost all the major deals for Premier League television deals are now done and the total looks like being around £3.2bn over three years. This represents a 50 per cent increase on the corresponding figure for 2013-16. When the Premier League started in 1992-3 the rights were worth £8m a year.
There is a big range in the costs per head of population. In the UK it is £26.75, followed by Hong Kong on £12.10, reflecting the intense competition in the local market. Norway is £9 and Australia £1.43. Reflecting large populations, the US comes in at £0.32 and China at £0.01.
More generally, these figures reflect the extent to which football has become a globalised product and marketing opportunity.