The imminent ruling from Ofcom that will allow other platforms access to BSkyB’s football output at competitive prices has rung alarm bells in the Premiership. They are concerned that BSkyB would bid less aggressively for football rights, leading to a fall in their revenue. They took 130 pages in a submission to Ofcom to make that point. But other commentators think these fears are overstated.
The imminent ruling from Ofcom that will allow other platforms access to BSkyB’s football output at competitive prices has rung alarm bells in the Premiership. They are concerned that BSkyB would bid less aggressively for football rights, leading to a fall in their revenue. They took 130 pages in a submission to Ofcom to make that point. But other commentators think these fears are overstated.