It looks as if there is going to be plenty of competition when the Bundesliga auctions its TV rights for 2013-17 in April. The current holders, Sky Deutschland, are reported to be paying around €250m a year and are keen to retain the rights.
However, there is strong competition from broadcasters RTL ProSieben and internet groups such as Deutsche Telekom and the league is hoping for an increase in income of at least 10 per cent.
It looks as if there is going to be plenty of competition when the Bundesliga auctions its TV rights for 2013-17 in April. The current holders, Sky Deutschland, are reported to be paying around €250m a year and are keen to retain the rights.
However, there is strong competition from broadcasters RTL ProSieben and internet groups such as Deutsche Telekom and the league is hoping for an increase in income of at least 10 per cent.
With only 40 per cent of customers opting for sports or football packages in Germany, there is ample scope for growth. Sky Deutschland saw a 14 per cent increase in subscribers in 2011.
However, a big difference between Britain and Germany is that Sky Sports is not shown as extensively in pubs and bars.