Fans at Newcastle United protested today outside and inside the ground at the re-naming of the stadium as sportsdirect.com@St. James’ Park. However, a number of clubs are hoping to secure lucrative naming deals. Chelsea has said that it will consider selling the naming rights to Stamford Bridge with a hoped for fee of £10m per season. Tottenham take the view that their plans to build a new stadium which will not be White Hart Lane gives them an advantage in the naming rights race. However, Aston Villa have ruled any such move out.
Fans at Newcastle United protested today outside and inside the ground at the re-naming of the stadium as sportsdirect.com@St. James’ Park. However, a number of clubs are hoping to secure lucrative naming deals. Chelsea has said that it will consider selling the naming rights to Stamford Bridge with a hoped for fee of £10m per season. Tottenham take the view that their plans to build a new stadium which will not be White Hart Lane gives them an advantage in the naming rights race. However, Aston Villa have ruled any such move out. Manager Martin O’Neill commented, ‘I’d be very much against it, it’s one thing if you’ve got a new ground like when Arsenal moved from Highbury to the Emirates, but even then, what happens after a few years if that sponsorship runs out? I can’t see Villa Park being called anything else’.
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