An in depth look at Chelsea’s finances ahead of the onset of financial fair play regulations argues as its central theme that becoming a global brand is the strategy it is following to move away from being a benefactor club.
Of course, some clubs are there already, not least Manchester United and Real Madrid. Others such as Manchester City are playing catch up. The real key is the East Asian market and in particular that of China.
An in depth look at Chelsea’s finances ahead of the onset of financial fair play regulations argues as its central theme that becoming a global brand is the strategy it is following to move away from being a benefactor club.
Of course, some clubs are there already, not least Manchester United and Real Madrid. Others such as Manchester City are playing catch up. The real key is the East Asian market and in particular that of China.
One of these days the nature of the North Korean regime may change and a new market will open up there. But it’s quite possible that members of the leadership are following the Premiership already. They enjoy plenty of other luxuries while their people starve. However, if Kim-jong un decides he is following a particular team, everyone else would have to follow the party line.
Reports that the tubby dictator aspired to manage Carlisle United and let his football do the talking appear to be as empty as the cone of one of his missiles.