Carlsberg, Liverpool’s biggest sponsor, has criticised Liverpool’s owners, Tom Hicks and George Gillett, for delays in building their new stadium. Keld Strudahl, Carlsberg’s international marketing director, said: ‘While we have a good relationship with Tom Hicks, we are naturally unhappy that the planned new stadium has been postponed. That cannot be good for Liverpool as a long-term business.’ The Danish brewer, whose relationship with Liverpool stretches back 16 years, said it would be happy doing business with Dubai International Capital should it still be interested.
Carlsberg, Liverpool’s biggest sponsor, has criticised Liverpool’s owners, Tom Hicks and George Gillett, for delays in building their new stadium. Keld Strudahl, Carlsberg’s international marketing director, said: ‘While we have a good relationship with Tom Hicks, we are naturally unhappy that the planned new stadium has been postponed. That cannot be good for Liverpool as a long-term business.’ The Danish brewer, whose relationship with Liverpool stretches back 16 years, said it would be happy doing business with Dubai International Capital should it still be interested. ‘We want the owners to say whether they intend to keep the club,’ Strudahl said. Carlsberg’s sport sponsorship deal with Liverpool, worth £7.3m a season, expires in 2010 and although the company has been disturbed by the amount of boardroom in-fighting at Liverpool, it said it would be prepared to renew it.