When Warwick University’s Sue Bridgewater brought out her book on Football Management in 2010, it seemed that there was a lot of scapegoating of managers going on. The average tenure of a manager is still only about a year, but now she thinks that the blame for blips in management seems to being shared more by the board and owners to judge from recent protests at Arsenal and Blackburn Rovers.
When Warwick University’s Sue Bridgewater brought out her book on Football Management in 2010, it seemed that there was a lot of scapegoating of managers going on. The average tenure of a manager is still only about a year, but now she thinks that the blame for blips in management seems to being shared more by the board and owners to judge from recent protests at Arsenal and Blackburn Rovers.
Sue updates her thoughts here. Football is, of course, a ‘results business’ but she points out that there are no quick fixes. Management theory tells us that radical changes in personnel and organisation, which is what incoming managers are often asked to provide, cannot be delivered that easily.