When I turned the page of the Financial Times and was confronted by a full page advert showing four Arsenal players engaged in a goal celebration, my first thought that was that Arsene Wenger had chosen an unorthodox route to publicise his conviction that Arsenal were still in the title race.
When I turned the page of the Financial Times and was confronted by a full page advert showing four Arsenal players engaged in a goal celebration, my first thought that was that Arsene Wenger had chosen an unorthodox route to publicise his conviction that Arsenal were still in the title race.
However, then I saw a line ‘Jeanrichard and Arsenal: a Philosophy of Life and Style.’ It then became apparent that what was being offered was an official Arsenal watch in a titanium case. Moreover, only numbered 250 pieces would be made. Indeed, this was really a prestige ad in the Pink ‘Un rather than a marketing one (although there was a number for stockists to ring).
No price was quoted and I can’t imagine that it will be available over the counter in the club shop. However, the effect can be completed by having the rubber strap in Arsenal red.