Arsenal are the only club in the Deloitte Money League to receive more than 40 per cent of revenues from matchday activities. The club ranks 3rd in Europe in terms of matchday revenue of €114.7m, behind Manchester United in 2nd place with matchday revenues of €122.7m. The seventh ranked club, Liverpool, earn only 53 per cent of Barcelona’s total and less than €2m per match compared with more than €3.5m for Arsenal and Manchester United.
Arsenal are the only club in the Deloitte Money League to receive more than 40 per cent of revenues from matchday activities. The club ranks 3rd in Europe in terms of matchday revenue of €114.7m, behind Manchester United in 2nd place with matchday revenues of €122.7m. The seventh ranked club, Liverpool, earn only 53 per cent of Barcelona’s total and less than €2m per match compared with more than €3.5m for Arsenal and Manchester United.
The move to the Emirates Stadium in 2006/07 provided a step change in the Gunners’ revenue with 2009/10 revenues 69 per cent higher than only five years ago. The increased stadium capacity and premium pricing – and notably the expanded corporate hospitality capacity – have provided more than half of that growth. By contrast, commercial revenues have only provided 11 per cent of the total revenue growth in the same period.
Deloitte note that with all but the elite clubs facing an increased challenge in delivering commercial revenue growth in the difficult climate, matchday revenues have become increasingly important to clubs seeking to have more balanced revenue streams. Matchday revenue is the most controllable revenue stream on a day-to-day basis.
Celtic and Rangers have not appeared in the Money League since mid-decade in the noughties, but they still generated the 10th and 14th highest matchday revenues owing to their phenomenal support. Each club has average league attendances in excess of 45,000.
In terms of the share of revenue provided by matchday revenue, English clubs in the Money League rank as follows:
- Arsenal 42%
- Manchester United 35%
- Chelsea 32%
- Tottenham Hotspur 31%
- Aston Villa 27%
- Liverpool 23%
- Manchester City 20%