Brighton and Hove Albion have secured a new multi-year shirt sponsorship deal with American Express. Their UK headquarters is in Brighton and they already have the naming rights to the club’s new stadium where the Seagulls have been attracting record crowds after their years at the unsuitable Withdean Stadium.
Brighton and Hove Albion have secured a new multi-year shirt sponsorship deal with American Express. Their UK headquarters is in Brighton and they already have the naming rights to the club’s new stadium where the Seagulls have been attracting record crowds after their years at the unsuitable Withdean Stadium.
The value of the deal has not been revealed but the club says that it is their biggest ever. Many football fans rallied round when the club were evicted from the Goldstone Ground and had to go temporarily into exile at Gillingham. The progress they are making shows how a club can recover from misfortunes imposed on it by those who do not have its interests at heart.