The Premier League has had increasing success in recent years in selling its television rights overseas, particularly in Asian markets. Eventually the income received from viewers outside the UK will exceed the domestic revenue.
This trend is highlighted by the news that over $400m has been paid for the Premier League rights for Hong Kong. LeTV have offered to pay more than double the $US200m paid by the previous rights holders.
The Premier League has had increasing success in recent years in selling its television rights overseas, particularly in Asian markets. Eventually the income received from viewers outside the UK will exceed the domestic revenue.
This trend is highlighted by the news that over $400m has been paid for the Premier League rights for Hong Kong. LeTV have offered to pay more than double the $US200m paid by the previous rights holders.
Of course, this does reflect a local competitive rivalry. However, given that the population of Hong Kong is around 7.2 million, it means that around $55 per head is being offered. Moreover, most of the population will never watch a Premiership match.